Ingvar Kamprad’s is the founder of IKEA. His net worth is $23 billion.
Swede Ingvar Kamprad began with two empty hands to become one of the richest people in the world. Ever since he started his business in 1943 when he was just 17, he has controlled his own and his company’s public image with consummate skill.
The Swedish furniture-maker prefers to live simply.
Kamprad is one of the richest people in Europe, but you wouldn’t know it flying next to him in economy class or eating lunch with him in Ikea’s cafeteria. He calls his employees ‘co-workers’, encourages everyone to dress informally. He stays in cheap hotels.
He drives 15-year-old Volvo. His home in Switzerland, he decorated mostly with inexpensive IKEA furniture.
Ingvar Kamprad, still flies economy and often rides the bus. Arriving at a gala to receive a Businessman Of The Year Award he was at first refused entry because he had come off the bus.
Kamprad and his wife are often seen eating in cheap restaurants.
He prepfers to do his shopping in the local market (always near closing time when vendors are more likely to drop their prices). Dressed in his scruffy coat, one would assume he was just another elderly man living on a tight budget rather than the fifth wealthiest entrepreneur in the world.
And that is just how Ingvar Kamprad likes it. He regards luxury not merely as an indulgence but almost as a sin. In his memoir he wrote: “We don’t need flashy cars, impressive titles, uniforms or other status symbols. We rely on our strength and our will!”