Coca Cola: Differentiating

The Coca-Cola bottle, called the “contour bottle” within the company, was created by bottle designer Earl R. Dean. In 1915, The Coca-Cola Company launched a competition among its bottle suppliers to create a new bottle for their beverage that would distinguish it from other beverage bottles, “a bottle which a person could recognize even if they felt it in the dark, and so shaped that, even if broken, a person could tell at a glance what it was.”

Today, the contour Coca-Cola bottle is one of the most recognized packages on the planet…”even in the dark!”.

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27 Comments

  1. I think you should say “DIFFERENTIATE YOURSELF.”
    The word DIFFERENTIATING is too vague.

  2. Its better then being the same ***

  3. Be different . its better that. Being the same .

  4. Different is special.

  5. Stand out, be yourself

  6. Stephanie Franco

    Be a leader not a follower

  7. Stephanie Alfaks

    Don’t be scared to show your uniqueness

  8. Be yourself because everyone else is taken

  9. Marcelle zafarani Ababa be ahave

    Everything and everyone is special in their own way

  10. Being different is what makes you special

  11. Be yourself because everyone else is taken

  12. Uniqness i

  13. Stand out

  14. Show off your uniqueness

  15. Be different, be special

  16. The Coca Cola Bottle

  17. Lighting up the world

  18. Be unique

  19. Different is better

  20. Different is special

  21. Most recognized on the planet

  22. Michelle Tebele🐳🐳

    People like cool bottles

  23. Different than others

  24. More different than anything

  25. one of a kind

  26. Contour bottle

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