World Dominance

The Coca-Cola Company is worth  $192.8 Billion. It is  #4 World’s Most Valuable Brands. Coca-Cola has more than 500 brands in more than 200 countries. No other company has as many beverage brands which annually earn at least 1 billion, as The Coca-Cola Company.


Sometimes the inventor cannot be the marketer

Coca-Cola was invented in 1886 by a pharmacist John Pemberton. He fought in the Civil War, and at the end of the war he decided he wanted to invent something that would bring him commercial success.

Usually, everything he made failed in pharmacies. He invented many drugs, but none of them ever made any money. So, after a move to Atlanta, Pemberton decided to try his hand in the beverage market.

Coca-Cola was originally intended as a patent medicine.   Pemberton claimed Coca-Cola cured many diseases. Coke did not do so well in its first year. And to make matters worse, Pemberton died in August 1888, meaning he would never see the commercial success he had been seeking.

Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.