Special prayer for your children

ערב ראש חודש סיוון תפילה מבעל השל”ה 

Special prayer for your children

אַתָּהּ הוּא יְיָ אֱלֹהֵינוּ עַד שֶׁלֹּא בָּרָאתָ הָעוֹלָם, וְאַתָּהּ הוּא אֱלֹהֵינוּ מִשֶּׁבָּרָאתָ הָעוֹלָם, וּמֵעוֹלָם וְעַד עוֹלָם אַתָּה אַל. וּבָרָאתָ עוֹלָמְךָ בְּגִין לְאִשְׁתְּמוֹדַע אֱלָהוּתָךְ [=כדי שתפורסם מלכותך] בְּאֶמְצָעוּת תּוֹרָתְךָ הַקְּדוֹשָׁה כְּמוֹ שֶׁאָמְרוּ רַבּוֹתֵינוּ זִכְרוֹנָם לִבְרָכָה. “בְּרֵאשִׁית”, בִּשְׁבִיל תּוֹרָה וּבִשְׁבִיל יִשְׂרָאֵל, כִּי הֵם עַמְּךָ וְנַחֲלָתְךָ אֲשֶׁר בָּחַרְתָּ בָּהֶם מִכָּל הָאֻמּוֹת, וְנָתַתָּ לָהֶם תּוֹרָתְךָ הַקְּדוֹשָׁה, וְקֵרַבְתָּם לְשִׁמְךָ הַגָּדוֹל. וְעַל קִיּוּם הָעוֹלָם וְעַל קִיּוּם הַתּוֹרָה בָּא לָנוּ מִמְּךָ יְיָ אֱלֹהֵינוּ שְׁנֵי צִוּוּיִים. כָּתַבְתָּ בְּתוֹרָתְךָ “פְּרוּ וּרְבוּ”, וְכָתַבְתָּ בְּתוֹרָתְךָ “וְלִמַּדְתֶּם אוֹתָם אֶת בְּנֵיכֶם”, וְהַכַּוָּנָה בִּשְׁתֵּיהֶן אֶחָת, כִּי לֹא לְתֹהוּ בָרָאתָ כִּי אִם לָשֶׁבֶת, וְלִכְבוֹדְךָ בָּרָאתָ, יָצַרְתָּ אַף עָשִׂיתָ, כְּדֵי שֶׁנִּהְיֶה אֲנַחְנוּ וְצֶאֱצָאֵינוּ וְצֶאֶצָאֵי כָּל עַמְּךָ בֵּית יִשְׂרָאֵל יוֹדְעֵי שְׁמֶךָ וְלוֹמְדֵי תּוֹרָתֶךָ.

וּבְכֵן אָבוֹא אֵלֶיךָ יְיָ מֶלֶךְ מַלְכֵי הַמְּלָכִים, וְאַפִּיל תְּחִנָּתִי, וְעֵינַי לְךָ תְּלוּיוֹת עַד שֶׁתְּחָנֵּנִי וְתִשְׁמַע תְּפִלָּתִי לְהַזְמִין לִי בָּנִים וּבָנוֹת, וְגַם הֵם יִפְרוּ וְיִרְבּוּ הֵם וּבְנֵיהֶם וּבְנֵי בְּנֵיהֶם עַד סוֹף כָּל הַדּוֹרוֹת לְתַכְלִית שֶׁהֵם וַאֲנִי וַאֲנַחְנוּ כֻּלָּנוּ יַעַסְקוּ בְּתוֹרָתְךָ הַקְּדוֹשָׁה לִלְמֹד וּלְלַמֵּד לִשְׁמֹר וְלַעֲשׂוֹת וּלְקַיֵּם אֶת כָּל דִּבְרֵי תַּלְמוּד תּוֹרָתְךָ בְּאַהֲבָה, וְהָאֵר עֵינֵינוּ בְּתוֹרָתֶךָ וְדַבֵּק לִבֵּנוּ בְּמִצְווֹתֶיךָ לְאַהֲבָה וּלְיִרְאָה אֶת שְׁמֶךָ. אָבִינוּ אָב הָרַחֲמָן, תֵּן לְכֻלָּנוּ חַיִּים אֲרֻכִּים וּבְרוּכִים, מִי כָמוֹךָ אָב הָרַחֲמִים זוֹכֵר יְצוּרָיו לְחַיִּים בְּרַחֲמִים, זָכְרֵנוּ לְחַיִּים נִצְחִיִּים כְּמוֹ שֶׁהִתְפַּלֵּל אַבְרָהָם אָבִינוּ “לוּ יִחְיֶה לְפָנֶיךָ”, וּפֵרְשׁוּ רַבּוֹתֵינוּ זִכְרוֹנָם לִבְרָכָה, “בְּיִרְאָתֶךָ”. כִּי עַל כֵּן, בָּאתִי לְבַקֵּשׁ וּלְחַנֵּן מִלְּפָנֶיךָ שֶׁיְּהֵא זַרְעִי וְזֶרַע זַרְעִי עַד עוֹלָם זֶרַע כָּשֵׁר, וְאַל יִמָּצֵא בִי וּבְזַרְעִי וּבְזֶרַע זַרְעִי עַד עוֹלָם שׁוּם פְּסוּל וָשֶׁמֶץ, אַךְ שָׁלוֹם וֶאֱמֶת וְטוֹב וְיָשָׁר בְּעֵינֵי אֱלֹהִים וּבְעֵינֵי אָדָם, וְיִהְיוּ בַּעֲלֵי תוֹרָה, מָארֵי מִקְרָא, מָארֵי מִשְׁנָה, מָארֵי תַלְמוּד, מָארֵי רָזָא, מָארֵי מִצְוָה, מָארֵי גוֹמְלֵי חֲסָדִים, מָארֵי מִדּוֹת תְּרוּמִיּוֹת, וְיַעַבְדוּךָ בְּאַהֲבָה וּבְיִרְאָה פְּנִימִית, וְלֹא יִרְאָה חִיצוֹנִית. וְתֵן לְכָל גְּוִיָּה וּגְוִיָּה מֵהֶם דֵּי מַחְסוֹרָהּ בְּכָבוֹד, וְתֵן לָהֶם בְּרִיאוּת וְכָבוֹד וְכֹחַ, וְתֵן לָהֶם קוֹמָה וְיֹפִי וְחֵן וָחֶסֶד, וְיִהְיֶה אַהֲבָה וְאַחֲוָה וְשָׁלוֹם בֵּינֵיהֶם, וְתַזְמִין לָהֶם זִוּוּגִים הֲגוּנִים מִזֶּרַע תַּלְמִידֵי חֲכָמִים מִזֶּרַע צַדִּיקִים, וְגַם הֵם זִוּוּגָם יִהְיוּ כְּמוֹתָם כְּכָל אֲשֶׁר הִתְפַּלַּלְתִּי עֲלֵיהֶם, כִּי זִכָּרוֹן אֶחָד עוֹלֶה לְכָאן וּלְכָאן.

אַתָּה יְיָ יוֹדֵעַ כָּל תַּעֲלוּמוֹת, וּלְפָנֶיךָ נִגְלוּ מַצְפּוּנֵי לִבִּי, כִּי כַוָנָתִי בְּכָל אֵלֶּה לְמַעַן שִׁמְךָ הַגָּדוֹל וְהַקָּדוֹשׁ וּלְמַעַן תּוֹרָתְךָ הַקְּדוֹשָׁה. עַל כֵּן עֲנֵנִי יְיָ עֲנֵנִי בַּעֲבוּר הָאָבוֹת הַקְּדוֹשִׁים אַבְרָהָם יִצְחָק וְיַעֲקֹב, וּבִגְלָלָם תּוֹשִׁיעַ בָּנִים לִהְיוֹת הָעֲנָפִים דּוֹמִים לְשָׁרְשָׁם, וּבַעֲבוּר דָּוִד עַבְדֶּךָ רֶגֶל רְבִיעִי בַּמֶּרְכָּבָה, הַמְּשׁוֹרֵר בְּרוּחַ קָדְשֶׁךָ.

שִׁיר הַמַּעֲלוֹת אַשְׁרֵי כָּל יְרֵא ה’ הַהֹלֵךְ בִּדְרָכָיו. יְגִיעַ כַּפֶּיךָ כִּי תאֹכֵל אַשְׁרֶיךָ וְטוֹב לָךְ. אֶשְׁתְּךָ כְּגֶפֶן פֹּרִיָּה בְּיַרְכְּתֵי בֵיתֶךָ בָּנֶיךָ כִּשְׁתִלֵי זֵיתִים סָבִיב לְשֻׁלְחָנֶךָ. הִנֵּה כִי כֵן יְבֹרַךְ גָּבֶר יְרֵא ה’. יְבָרֶכְךָ ה’ מִצִּיּוֹן וּרְאֵה בְּטוּב יְרוּשָׁלָיִם כֹּל יְמֵי חַיֶּיךָ. וּרְאֵה בָנִים לְבָנֶיךָ שָׁלוֹם עַל יִשְׂרָאֵל.

אָנָּא יְיָ שׁוֹמֵעַ תְּפִלָּה, יְקֻיַּם בָּנוּ הַפָּסוּק. וַאֲנִי זֹאת בְּרִיתִי אוֹתָם אָמַר יְיָ רוּחִי אֲשֶׁר עָלֶיךָ וּדְבָרַי אֲשֶׁר שַׂמְתִּי בְּפִיךָ לֹא יָמוּשׁוּ מִפִּיךָ וּמִפִּי זַרְעֲךָ וּמִפִּי זֶרַע זַרְעֲךָ אָמַר יְיָ מֵעַתָּה וְעַד עוֹלָם. יִהְיוּ לְרָצוֹן אִמְרֵי פִי וְהֶגְיוֹן לִבִּי לְפָנֶיךָ יְיָ צוּרִי וְגוֹאֲלִי:

Special prayer today

ערב ראש חודש סיוון תפילה מבעל השל”ה 

Special prayer for your children

אַתָּהּ הוּא יְיָ אֱלֹהֵינוּ עַד שֶׁלֹּא בָּרָאתָ הָעוֹלָם, וְאַתָּהּ הוּא אֱלֹהֵינוּ מִשֶּׁבָּרָאתָ הָעוֹלָם, וּמֵעוֹלָם וְעַד עוֹלָם אַתָּה אַל. וּבָרָאתָ עוֹלָמְךָ בְּגִין לְאִשְׁתְּמוֹדַע אֱלָהוּתָךְ [=כדי שתפורסם מלכותך] בְּאֶמְצָעוּת תּוֹרָתְךָ הַקְּדוֹשָׁה כְּמוֹ שֶׁאָמְרוּ רַבּוֹתֵינוּ זִכְרוֹנָם לִבְרָכָה. “בְּרֵאשִׁית”, בִּשְׁבִיל תּוֹרָה וּבִשְׁבִיל יִשְׂרָאֵל, כִּי הֵם עַמְּךָ וְנַחֲלָתְךָ אֲשֶׁר בָּחַרְתָּ בָּהֶם מִכָּל הָאֻמּוֹת, וְנָתַתָּ לָהֶם תּוֹרָתְךָ הַקְּדוֹשָׁה, וְקֵרַבְתָּם לְשִׁמְךָ הַגָּדוֹל. וְעַל קִיּוּם הָעוֹלָם וְעַל קִיּוּם הַתּוֹרָה בָּא לָנוּ מִמְּךָ יְיָ אֱלֹהֵינוּ שְׁנֵי צִוּוּיִים. כָּתַבְתָּ בְּתוֹרָתְךָ “פְּרוּ וּרְבוּ”, וְכָתַבְתָּ בְּתוֹרָתְךָ “וְלִמַּדְתֶּם אוֹתָם אֶת בְּנֵיכֶם”, וְהַכַּוָּנָה בִּשְׁתֵּיהֶן אֶחָת, כִּי לֹא לְתֹהוּ בָרָאתָ כִּי אִם לָשֶׁבֶת, וְלִכְבוֹדְךָ בָּרָאתָ, יָצַרְתָּ אַף עָשִׂיתָ, כְּדֵי שֶׁנִּהְיֶה אֲנַחְנוּ וְצֶאֱצָאֵינוּ וְצֶאֶצָאֵי כָּל עַמְּךָ בֵּית יִשְׂרָאֵל יוֹדְעֵי שְׁמֶךָ וְלוֹמְדֵי תּוֹרָתֶךָ.

וּבְכֵן אָבוֹא אֵלֶיךָ יְיָ מֶלֶךְ מַלְכֵי הַמְּלָכִים, וְאַפִּיל תְּחִנָּתִי, וְעֵינַי לְךָ תְּלוּיוֹת עַד שֶׁתְּחָנֵּנִי וְתִשְׁמַע תְּפִלָּתִי לְהַזְמִין לִי בָּנִים וּבָנוֹת, וְגַם הֵם יִפְרוּ וְיִרְבּוּ הֵם וּבְנֵיהֶם וּבְנֵי בְּנֵיהֶם עַד סוֹף כָּל הַדּוֹרוֹת לְתַכְלִית שֶׁהֵם וַאֲנִי וַאֲנַחְנוּ כֻּלָּנוּ יַעַסְקוּ בְּתוֹרָתְךָ הַקְּדוֹשָׁה לִלְמֹד וּלְלַמֵּד לִשְׁמֹר וְלַעֲשׂוֹת וּלְקַיֵּם אֶת כָּל דִּבְרֵי תַּלְמוּד תּוֹרָתְךָ בְּאַהֲבָה, וְהָאֵר עֵינֵינוּ בְּתוֹרָתֶךָ וְדַבֵּק לִבֵּנוּ בְּמִצְווֹתֶיךָ לְאַהֲבָה וּלְיִרְאָה אֶת שְׁמֶךָ. אָבִינוּ אָב הָרַחֲמָן, תֵּן לְכֻלָּנוּ חַיִּים אֲרֻכִּים וּבְרוּכִים, מִי כָמוֹךָ אָב הָרַחֲמִים זוֹכֵר יְצוּרָיו לְחַיִּים בְּרַחֲמִים, זָכְרֵנוּ לְחַיִּים נִצְחִיִּים כְּמוֹ שֶׁהִתְפַּלֵּל אַבְרָהָם אָבִינוּ “לוּ יִחְיֶה לְפָנֶיךָ”, וּפֵרְשׁוּ רַבּוֹתֵינוּ זִכְרוֹנָם לִבְרָכָה, “בְּיִרְאָתֶךָ”. כִּי עַל כֵּן, בָּאתִי לְבַקֵּשׁ וּלְחַנֵּן מִלְּפָנֶיךָ שֶׁיְּהֵא זַרְעִי וְזֶרַע זַרְעִי עַד עוֹלָם זֶרַע כָּשֵׁר, וְאַל יִמָּצֵא בִי וּבְזַרְעִי וּבְזֶרַע זַרְעִי עַד עוֹלָם שׁוּם פְּסוּל וָשֶׁמֶץ, אַךְ שָׁלוֹם וֶאֱמֶת וְטוֹב וְיָשָׁר בְּעֵינֵי אֱלֹהִים וּבְעֵינֵי אָדָם, וְיִהְיוּ בַּעֲלֵי תוֹרָה, מָארֵי מִקְרָא, מָארֵי מִשְׁנָה, מָארֵי תַלְמוּד, מָארֵי רָזָא, מָארֵי מִצְוָה, מָארֵי גוֹמְלֵי חֲסָדִים, מָארֵי מִדּוֹת תְּרוּמִיּוֹת, וְיַעַבְדוּךָ בְּאַהֲבָה וּבְיִרְאָה פְּנִימִית, וְלֹא יִרְאָה חִיצוֹנִית. וְתֵן לְכָל גְּוִיָּה וּגְוִיָּה מֵהֶם דֵּי מַחְסוֹרָהּ בְּכָבוֹד, וְתֵן לָהֶם בְּרִיאוּת וְכָבוֹד וְכֹחַ, וְתֵן לָהֶם קוֹמָה וְיֹפִי וְחֵן וָחֶסֶד, וְיִהְיֶה אַהֲבָה וְאַחֲוָה וְשָׁלוֹם בֵּינֵיהֶם, וְתַזְמִין לָהֶם זִוּוּגִים הֲגוּנִים מִזֶּרַע תַּלְמִידֵי חֲכָמִים מִזֶּרַע צַדִּיקִים, וְגַם הֵם זִוּוּגָם יִהְיוּ כְּמוֹתָם כְּכָל אֲשֶׁר הִתְפַּלַּלְתִּי עֲלֵיהֶם, כִּי זִכָּרוֹן אֶחָד עוֹלֶה לְכָאן וּלְכָאן.

אַתָּה יְיָ יוֹדֵעַ כָּל תַּעֲלוּמוֹת, וּלְפָנֶיךָ נִגְלוּ מַצְפּוּנֵי לִבִּי, כִּי כַוָנָתִי בְּכָל אֵלֶּה לְמַעַן שִׁמְךָ הַגָּדוֹל וְהַקָּדוֹשׁ וּלְמַעַן תּוֹרָתְךָ הַקְּדוֹשָׁה. עַל כֵּן עֲנֵנִי יְיָ עֲנֵנִי בַּעֲבוּר הָאָבוֹת הַקְּדוֹשִׁים אַבְרָהָם יִצְחָק וְיַעֲקֹב, וּבִגְלָלָם תּוֹשִׁיעַ בָּנִים לִהְיוֹת הָעֲנָפִים דּוֹמִים לְשָׁרְשָׁם, וּבַעֲבוּר דָּוִד עַבְדֶּךָ רֶגֶל רְבִיעִי בַּמֶּרְכָּבָה, הַמְּשׁוֹרֵר בְּרוּחַ קָדְשֶׁךָ.

שִׁיר הַמַּעֲלוֹת אַשְׁרֵי כָּל יְרֵא ה’ הַהֹלֵךְ בִּדְרָכָיו. יְגִיעַ כַּפֶּיךָ כִּי תאֹכֵל אַשְׁרֶיךָ וְטוֹב לָךְ. אֶשְׁתְּךָ כְּגֶפֶן פֹּרִיָּה בְּיַרְכְּתֵי בֵיתֶךָ בָּנֶיךָ כִּשְׁתִלֵי זֵיתִים סָבִיב לְשֻׁלְחָנֶךָ. הִנֵּה כִי כֵן יְבֹרַךְ גָּבֶר יְרֵא ה’. יְבָרֶכְךָ ה’ מִצִּיּוֹן וּרְאֵה בְּטוּב יְרוּשָׁלָיִם כֹּל יְמֵי חַיֶּיךָ. וּרְאֵה בָנִים לְבָנֶיךָ שָׁלוֹם עַל יִשְׂרָאֵל.

אָנָּא יְיָ שׁוֹמֵעַ תְּפִלָּה, יְקֻיַּם בָּנוּ הַפָּסוּק. וַאֲנִי זֹאת בְּרִיתִי אוֹתָם אָמַר יְיָ רוּחִי אֲשֶׁר עָלֶיךָ וּדְבָרַי אֲשֶׁר שַׂמְתִּי בְּפִיךָ לֹא יָמוּשׁוּ מִפִּיךָ וּמִפִּי זַרְעֲךָ וּמִפִּי זֶרַע זַרְעֲךָ אָמַר יְיָ מֵעַתָּה וְעַד עוֹלָם. יִהְיוּ לְרָצוֹן אִמְרֵי פִי וְהֶגְיוֹן לִבִּי לְפָנֶיךָ יְיָ צוּרִי וְגוֹאֲלִי:

Coca-Cola: Thinking out of box

Marketing involves getting the right product to the right place, at the right time, at the right price and with the most suitable promotional activity. Coca-Cola has always been able to create the most appropriate marketing mix.

Since its beginnings, Coca-Cola has built its business using a universal strategy based on three timeless principles:

Acceptability – through effective marketing, ensuring Coca-Cola brands are an integral part of consumers’s daily lives, making Coca-Cola the preferred beverage everywhere.

Affordability – Coca-Cola guarantees it offers the best price in terms of value for money.

Availability – making sure that Coca-Cola brands are available anywhere people want refreshment, a pervasive penetration of the marketplace.

Coca-Cola has created an extensive and well-organized global distribution network guaranteeing its products being everywhere. Its approach is founded on the belief that Coca-Cola must try to quench the thirst of everyone in the world – all 5.6 billion of them!

 

Coca-Cola: World Dominance

The Coca-Cola Company is worth  $192.8 Billion. It is  #4 World’s Most Valuable Brands. Coca-Cola has more than 500 brands in more than 200 countries. No other company has as many beverage brands which annually earn at least 1 billion, as The Coca-Cola Company.

Coca Cola: Secret Formula

After Dr. John S. Pemberton invented Coca-Cola in 1886, the formula was kept a close secret, only shared with a small group and not written down.

As a publicity, marketing, and intellectual property protection strategy  the company presents the formula as a closely held trade secret known only to a few employees. The exact formula of Coca-Cola’s natural flavorings (but not its other ingredients, which are listed on the side of the bottle or can) is a trade secret. A popular myth states that only two executives have access to the formula, with each executive having only half the formula. The secret formula is in a vault in a permanent interactive exhibit at the World of Coca-Cola in Atlanta.

Coca Cola’s business model

The Coca-Cola Company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold exclusive territory contracts with the company, produce the finished product in cans and bottles from the concentrate, in combination with filtered water and sweeteners.

The Coca-Cola Company only produces a syrup concentrate, which it sells to bottlers throughout the world, who hold Coca-Cola franchises for one or more geographical areas. The bottlers produce the final drink by mixing the syrup with filtered water and sweeteners, and then carbonate it before putting it in cans and bottles, which the bottlers then sell and distribute to retail stores, vending machines, restaurants and food service distributors

Coca Cola: Be Different

After the Georgia businessman Asa Griggs Candler became the majority shareholder of Coca-Cola in 1888, he set his sights on making Coke the nation’s most popular cola through marketing and partnerships with regional bottlers.

By 1915, Candler was losing market share to hundreds of competitors. He launched a national contest for a new bottle design that would signal to consumers that Coke was a premium product that couldn’t be confused with some other brown cola in an identical clear glass bottle.

The new bottle had to be able to be mass produced using existing equipment yet also be distinct. Earl R. Dean came across an illustration for the cocoa plant that caught his attention. Coca-Cola had nothing to do with cocoa, but the cocoa pod had a strange but appealing shape. He and his team got to work and were declared the contest winners the next year.

The Coca-Cola bottle, called the “contour bottle” within the company, was created by bottle designer Earl R. Dean. In 1915, The Coca-Cola Company launched a competition among its bottle suppliers to create a new bottle for their beverage that would distinguish it from other beverage bottles, “a bottle which a person could recognize even if they felt it in the dark, and so shaped that, even if broken, a person could tell at a glance what it was.”

Today, the contour Coca-Cola bottle is one of the most recognized packages on the planet…”even in the dark!”.

Coca Cola’s success is marketing

Its revenue is $44.294 billion. The Coca-Cola Company was the largest advertiser in the beverage industry in the world. Coca-Cola Company’s annual advertising spending is $3.976 billion,

Ultimately, Coke’s success depends on one crucial fact and that is that people want a Coca-Cola. Now the reason these micro-entrepreneurs can sell or make a profit is they have to sell every single bottle in their pushcart or their wheelbarrow. So, they rely on Coca-Cola in terms of its marketing, and what’s the secret to their marketing? Well, it’s aspirational. It is associated that product with a kind of life that people want to live. So even though it’s a global company, they take a very local approach. Coke’s global campaign slogan is “Open Happiness.” But they localize it. And they don’t just guess what makes people happy; they go to places like Latin America and they realize that happiness there is associated with family life. And in South Africa, they associate happiness with seriti or community respect.

 

Coca Cola: Use feedback to succeed

The Coca Cola take real-time data use it to measure progress, and immediately feed it back into the product. They tap into local entrepreneurial talent, and they do incredible marketing.

They have this very continuous feedback loop. They learn something, they put it back into the product, they put it back into the market. They have a whole team called “Knowledge and Insight.” It’s a lot like other consumer companies. So if you’re running Namibia for Coca-Cola, and you have a 107 constituencies, you know where every can versus bottle of Sprite, Fanta or Coke was sold, whether it was a corner store, a supermarket or a pushcart. So if sales start to drop,then the person can identify the problem and address the issue.

What is it that governments and NGOs can learn from Coke? Governments and NGOs need to tap into that local entrepreneurial talent as well, because the locals know how to reach the very hard-to-serve places, their neighbors, and they know what motivates them to make change.

Coca Cola: Tap in to local talent

Coke’s been in Africa since 1928, but most of the time they couldn’t reach the distant markets, because they had a system that was a lot like in the developed world, which was a large truck rolling down the street. And in Africa, the remote places, it’s hard to find a good road. But Coke noticed something — they noticed that local people were taking the product, buying it in bulk and then reselling it in these hard-to-reach places. And so they took a bit of time to learn about that. And they decided in 1990 that they wanted to start training the local entrepreneurs, giving them small loans. They set them up as what they called micro-distribution centers, and those local entrepreneurs then hire sales people, who go out with bicycles and pushcarts and wheelbarrows to sell the product. There are now some 3,000 of these centers employing about 15,000 people in Africa. In Tanzania and Uganda, they represent 90 percent of Coke’s sales.

Coca Cola: The story of the world leading brand

Coca-Cola was invented in 1886 by a pharmacist John Pemberton. He fought in the Civil War, and at the end of the war he decided he wanted to invent something that would bring him commercial success.

Usually, everything he made failed in pharmacies. He invented many drugs, but none of them ever made any money. So, after a move to Atlanta, Pemberton decided to try his hand in the beverage market.

Coca-Cola was originally intended as a patent medicine.   Pemberton claimed Coca-Cola cured many diseases. Coke did not do so well in its first year. And to make matters worse, Pemberton died in August 1888, meaning he would never see the commercial success he had been seeking.

Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. The drink’s name refers to two of its original ingredients, which were kola nuts (a source of caffeine) and coca leaves. The current formula of Coca-Cola remains a trade secret, although a variety of reported recipes and experimental recreations have been published.

Cola syrup was sold as an over-the-counter dietary supplement for upset stomach. By the time of its 50th anniversary, the soft drink had reached the status of a national icon in the USA. In 1935, it was certified kosher by Atlanta Rabbi Tobias Geffen, after the company made minor changes in the sourcing of some ingredients.

Coca-Cola has been officially available in every country in the world except Cuba and North Korea.

 

Coca Cola: Better Education

The Coca-Cola Foundation First Generation Scholarship Program is helping first-generation students succeed in school. Coca Cola have done a philanthropy known as “Education On Wheels,” in which children are placed into a classroom that history is brought to life, giving them a very rich learning environment. They do different activities that really get the children thinking and force them to develop critical thinking methods.

Coca Cola: The man behind Coca Cola’s success

The master marketer, Asa Candler, grew Coca-Cola into a global giant by lavishing free samples on pharmacists and consumers, securing the earliest celebrity endorsements, and, yes, zealously guarding that secret formula.

The power of advertising is ubiquitous today, but Asa Candler was among the earliest entrepreneurs to aggressively use it.  Candler wasn’t an inventor; he didn’t come up with a great company name or even a distinctive logo. Rather his greatest achievement was as a marketer. When he purchased control of Coca-Cola, it was a fledging five-cent soda fountain drink that only sold about nine glasses a day in its first year on the market.

In addition to the coupons, Candler also decided to spread the word of Coca-Cola by plastering logos on calendars, posters, notebooks and bookmarks to reach customers on a large stage. It was one step in making Coca-Cola a national brand, rather than just a regional brand.

Under Candler’s watch, Coca-Cola’s advertising budget grew from $100,000 in 1901 to $1 million in 1911. Candler even contracted actress and singer Hilda Clark to be the face of Coca-Cola, initiating one of the first-ever celebrity endorsements. Coca-Cola was the first commercial sponsor of the Olympic games, at the 1928 games in Amsterdam, and has been an Olympics sponsor ever since.

Coca Cola: Franchise system

Asa Candler’s most significant business decision had nothing to do with branding Coca Cola. In 1899, two Tennessee lawyers, approached Candler and asked if he would let them bottle Coke. The drink was sold as a syrup that retailers would mix with soda water, but it wasn’t typical to drink cola on the go or bring it into the home. Candler decided to hand over the bottling rights for just a dollar, which he never collected, because he was content with maintaining the rights to the syrup.

This marked the beginning of what the company internally calls The Coca-Cola System, a franchise partnership with bottlers that allowed the brand to truly take off. Today, there are more than 250 independent bottlers around the world.

The Coca-Cola Company isn’t one giant company; it’s a system of small companies. This pattern helps it scale new products, new communications, new equipment, etc. Designing for this pattern is critical; when it wants to scale fast, it can.”

The Company operates a worldwide franchise system supplying syrups and concentrates to over 1,200 bottling operations, (there are more than 350 in the US alone!) which thus involves local companies and suppliers in the 200 countries in which Coca-Cola is sold.

The bottling companies distribute the world’s favorite brand using the most sophisticated technology and distribution networks available. The Company supports its international bottler network with sophisticated marketing program seeking to guarantee the Company’s brands are available where anyone is seeking refreshment. Coca-Cola’s bottling system is the largest and most widespread production and distribution network in the world.