Sheldon Adelson: Have guts to approach things differently

After running a dozen or so business I realized that the only way to succeed is to do things differently then the way it was done. And what i learned is that if you do things differently, success will follow you like a shadow and you won’t get rid of it.

So that’s what i did. People doubted me because they didn’t do what i would do. It’s a matter of finding out what is it that industry does and identifying the opportunity to how to do it differently and then being enough of a risk taker to actually do it differently. People doubted me because nobody thought of doing it the way i did. They were satisfied with the status quo and I’m never satisfied with the status quo.

I look at every business and ask: How long can this last? How can I identify the status quo and change it?

Don’t be satisfied with status quo. Have guts to approach things differently.

Sheldon Adelson: Sponsoring free trips to Israel

Birthright Israel began with a bold idea—offering a free, life-changing trip to Israel to young Jewish adults between the ages of 18 and 26 and, in doing so, transforming the Jewish future.
The mission is to give every Jewish young adult around the world, especially the unaffiliated, the opportunity to visit Israel.

Today, Birthright Israel is the largest educational tourism organization in the world.
by going on Birthright, a free trip to Israel for American Jews,

Sheldon Adelson has been sponsoring the program by donating over $250 million.

Bill Gates: How innovations impact the world

Whether it’s the environment or medical costs, all of those, I think innovation will be what gets us out of the problem. At the turn of the century, around 1900, people were projecting how much horse manure there’d be and that our cities would just be inundated. Well, of course, the car solved that problem. It introduced some new challenges like, okay, where’s the oil going to come from. But it’s always innovation that gets us out of just straight-line thinking of problems look like. So I have very little doubt that in the next 20 years cheaper, friendly ways of generating energy will come along and that will avoid a big problem and also let us live better lifestyles. Clearly in health we need big breakthroughs for the big diseases. The diseases in this country and the diseases elsewhere. I think the world is educating more people. We’ve got better collaboration. So I’d be optimistic that the right things will come, but it’s a long list of problems, and the only reason I feel good about them is that innovation will be able to surprise us with solutions that aren’t just zero-sum trade-offs, but rather take us into a whole new way of looking at things.

How to Encourage Innovation and Creativity in Kids

Have a lot of people who from a young age get a great math and science education and get exposed to the idea that new innovations can really fundamentally change things, whether it’s a new seed and a new way of generating energy or a new kind of software. Our future will be defined by those innovations and we have to have all the IQ of our smart, young minds being ambitious and dreaming and understanding that the status quo can be greatly improved. Getting those minds to come together and try out different experiments, have the right incentives so that if they do invent something that there’s this great reward and they can be an exemplar promoting that idea.

Ralph Lauren: Taking Risk

Ralph Lauren had only a high school diploma and a few business classes under his belt, when he made the decision to start his own company, which was the first of many risks Lauren would take in his legendary career.

The next was designing wide, colorful neckties at a time when narrow and plain was the norm. The radical approach won over Bloomingdale’s — and loads of customers. He sold $500,000 worth of ties in one year.

Despite such quick success, Lauren relentlessly expanded his company. Ralph doesn’t sit on his laurels for one minute, you can enjoy the moment, but you have to keep things going.”

 

Ralph Lauren: Have Vision

Oprah: What you do is beyond clothes—it’s about life. I get you, Ralph!

RalphBrooks Brothers was very important to me; I worked there when I was 24. But Brooks Brothers got to be boring. One day when I was coming out of Brooks Brothers, [1930s film star] Douglas Fairbanks Jr., who was then in his fifties and wore a double-breasted suit and spread-collar shirt, walked by me. I thought, “Wow—that guy looks cool.” Later it hit me: The reason I was looking at this older guy’s suit instead of at guys my own age was because his look represented something I didn’t see around me. Back then everyone was wearing cookie-cutter clothes: button-down shirts, thin ties. I wanted the spread collar, the wide tie, the shaped suit. At the time, you couldn’t find those clothes, so I made them, piece by piece. Then a businessman offered to lend me $50,000 if I would come and work for him. I told him I’d go into partnership with him if he’d put up the money. So he did, and I made my suits, and they started selling.

 

Ralph Lauren: Be innovative

No matter what industry you are in or what profession you practice, bringing new ideas to the table is what makes an individual, or in this case a company, progress. Ralph Lauren first achieved success by designing colorful and patterned ties in a world where thin and black uniform ties was still the norm. The decision paid off handsomely in the end, earning Lauren $500,000 in his first year alone. From there he was able to expand on new ideas and take his company in new directions. So the next time you have an idea, don’t be afraid to share it. You never know where it might lead you.

Living meaningful life as a billionaire

Most of us probably dream to become a billionaire someday. Who wouldn’t want to be one? Being a billionaire can give you the opportunity to travel around the world, be on expensive trips, buy almost anything you want, ride and acquire the most expensive car, yacht or even own a private jet.

But given the chances and opportunities to engage with such a luxurious lifestyle, there are some billionaires who chose to live a modest life themselves but give generously to others.

Being a billionaire doesn’t mean one must be an extravagant spender. One can still live a simple life and share the overflowing blessings to those who are in need.These billionaires are good examples that life can be lived in modest ways.  Also, this can serve as a good reminder for all of us that we must not live beyond our means because too much, sometimes, is bad enough.

 

Dish Network: satisfied with little

Charlie Ergen is a chairman of Dish Network. His net worth is $14.4 billion.

Charlie Ergen is a famous for living simply business leader, but he also nickels and dimes in his personal life.

Ergen has said that his being satisfied with little traces back to his mother’s childhood. “My mom grew up in the Depression, I don’t have a mahogany desk.”

The self-made billionaire packs a brown-bag lunch of a sandwich and Gatorade before work every day and, until recently, he shared hotel rooms with colleagues during travel.

 

Google: Very happy with very little

Sergey Brin is a co-founder of Google. His net worth is $39.1 billion.

He learned to live a simple life because of his parents who really raised him well.

“From my parents, I certainly learned to live simply and to be happy without many things. It’s interesting—I still find myself not wanting to leave anything on the plate uneaten. I still look at prices. I try to force myself to do this less. But I was raised being happy with not so much.”

 

Coca Cola: Think out of box

Marketing involves getting the right product to the right place, at the right time, at the right price and with the most suitable promotional activity. Coca-Cola has always been able to create the most appropriate marketing mix.

Since its beginnings, Coca-Cola has built its business using a universal strategy based on three timeless principles:

acceptability – through effective marketing, ensuring Coca-Cola brands are an integral part of consumers’s daily lives, making Coca-Cola the preferred beverage everywhere

affordability – Coca-Cola guarantees it offers the best price in terms of value for money

availability – making sure that Coca-Cola brands are available anywhere people want refreshment, a pervasive penetration of the marketplace.

Coca-Cola has created an extensive and well-organised global distribution network guaranteeing its products being everywhere.

Its approach is founded on the belief that Coca-Cola must try to quench the thirst of everyone in the world – all 5.6 billion of them!

World Dominance

The Coca-Cola Company is worth  $192.8 Billion. It is  #4 World’s Most Valuable Brands. Coca-Cola has more than 500 brands in more than 200 countries. No other company has as many beverage brands which annually earn at least 1 billion, as The Coca-Cola Company.

 

How to Turn Your Kids Into the Innovators of Tomorrow

I think exposing kids to the stories of innovation is something that’s important. I think having them get where the frontier is, what the tough problems are. I’m often saying to my son when he asks, “Is there a product that can do this?” I say, “No, you’ll have a chance to invent that.” Show him that he has that ability and should be encouraged. So recent examples, I think, are particularly powerful. Then even the stories of where somebody tried to innovate but hit a dead end get a sense of why it’s so daunting and yet the benefits are so incredible when it does come to pass.

Bill Gates: On leadership

Leadership and innovation aren’t qualities that people are born with; they’re earned after a lifetime of hard work and diligence. In the face of overwhelming odds or critical failures, it’s easy to lose sight of your aspirations, but the charismatic leaders we admire throughout history don’t give in to that temptation. They work to overcome any challenge. Leaders will be those who empower others.

Coca-Cola: Thinking out of box

Marketing involves getting the right product to the right place, at the right time, at the right price and with the most suitable promotional activity. Coca-Cola has always been able to create the most appropriate marketing mix.

Since its beginnings, Coca-Cola has built its business using a universal strategy based on three timeless principles:

Acceptability – through effective marketing, ensuring Coca-Cola brands are an integral part of consumers’s daily lives, making Coca-Cola the preferred beverage everywhere.

Affordability – Coca-Cola guarantees it offers the best price in terms of value for money.

Availability – making sure that Coca-Cola brands are available anywhere people want refreshment, a pervasive penetration of the marketplace.

Coca-Cola has created an extensive and well-organized global distribution network guaranteeing its products being everywhere. Its approach is founded on the belief that Coca-Cola must try to quench the thirst of everyone in the world – all 5.6 billion of them!

 

Coca-Cola: World Dominance

The Coca-Cola Company is worth  $192.8 Billion. It is  #4 World’s Most Valuable Brands. Coca-Cola has more than 500 brands in more than 200 countries. No other company has as many beverage brands which annually earn at least 1 billion, as The Coca-Cola Company.

Coca Cola: Secret Formula

After Dr. John S. Pemberton invented Coca-Cola in 1886, the formula was kept a close secret, only shared with a small group and not written down.

As a publicity, marketing, and intellectual property protection strategy  the company presents the formula as a closely held trade secret known only to a few employees. The exact formula of Coca-Cola’s natural flavorings (but not its other ingredients, which are listed on the side of the bottle or can) is a trade secret. A popular myth states that only two executives have access to the formula, with each executive having only half the formula. The secret formula is in a vault in a permanent interactive exhibit at the World of Coca-Cola in Atlanta.

Coca Cola’s business model

The Coca-Cola Company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold exclusive territory contracts with the company, produce the finished product in cans and bottles from the concentrate, in combination with filtered water and sweeteners.

The Coca-Cola Company only produces a syrup concentrate, which it sells to bottlers throughout the world, who hold Coca-Cola franchises for one or more geographical areas. The bottlers produce the final drink by mixing the syrup with filtered water and sweeteners, and then carbonate it before putting it in cans and bottles, which the bottlers then sell and distribute to retail stores, vending machines, restaurants and food service distributors

Coca Cola: Be Different

After the Georgia businessman Asa Griggs Candler became the majority shareholder of Coca-Cola in 1888, he set his sights on making Coke the nation’s most popular cola through marketing and partnerships with regional bottlers.

By 1915, Candler was losing market share to hundreds of competitors. He launched a national contest for a new bottle design that would signal to consumers that Coke was a premium product that couldn’t be confused with some other brown cola in an identical clear glass bottle.

The new bottle had to be able to be mass produced using existing equipment yet also be distinct. Earl R. Dean came across an illustration for the cocoa plant that caught his attention. Coca-Cola had nothing to do with cocoa, but the cocoa pod had a strange but appealing shape. He and his team got to work and were declared the contest winners the next year.

The Coca-Cola bottle, called the “contour bottle” within the company, was created by bottle designer Earl R. Dean. In 1915, The Coca-Cola Company launched a competition among its bottle suppliers to create a new bottle for their beverage that would distinguish it from other beverage bottles, “a bottle which a person could recognize even if they felt it in the dark, and so shaped that, even if broken, a person could tell at a glance what it was.”

Today, the contour Coca-Cola bottle is one of the most recognized packages on the planet…”even in the dark!”.

Coca Cola’s success is marketing

Its revenue is $44.294 billion. The Coca-Cola Company was the largest advertiser in the beverage industry in the world. Coca-Cola Company’s annual advertising spending is $3.976 billion,

Ultimately, Coke’s success depends on one crucial fact and that is that people want a Coca-Cola. Now the reason these micro-entrepreneurs can sell or make a profit is they have to sell every single bottle in their pushcart or their wheelbarrow. So, they rely on Coca-Cola in terms of its marketing, and what’s the secret to their marketing? Well, it’s aspirational. It is associated that product with a kind of life that people want to live. So even though it’s a global company, they take a very local approach. Coke’s global campaign slogan is “Open Happiness.” But they localize it. And they don’t just guess what makes people happy; they go to places like Latin America and they realize that happiness there is associated with family life. And in South Africa, they associate happiness with seriti or community respect.

 

Coca Cola: Use feedback to succeed

The Coca Cola take real-time data use it to measure progress, and immediately feed it back into the product. They tap into local entrepreneurial talent, and they do incredible marketing.

They have this very continuous feedback loop. They learn something, they put it back into the product, they put it back into the market. They have a whole team called “Knowledge and Insight.” It’s a lot like other consumer companies. So if you’re running Namibia for Coca-Cola, and you have a 107 constituencies, you know where every can versus bottle of Sprite, Fanta or Coke was sold, whether it was a corner store, a supermarket or a pushcart. So if sales start to drop,then the person can identify the problem and address the issue.

What is it that governments and NGOs can learn from Coke? Governments and NGOs need to tap into that local entrepreneurial talent as well, because the locals know how to reach the very hard-to-serve places, their neighbors, and they know what motivates them to make change.

Coca Cola: Tap in to local talent

Coke’s been in Africa since 1928, but most of the time they couldn’t reach the distant markets, because they had a system that was a lot like in the developed world, which was a large truck rolling down the street. And in Africa, the remote places, it’s hard to find a good road. But Coke noticed something — they noticed that local people were taking the product, buying it in bulk and then reselling it in these hard-to-reach places. And so they took a bit of time to learn about that. And they decided in 1990 that they wanted to start training the local entrepreneurs, giving them small loans. They set them up as what they called micro-distribution centers, and those local entrepreneurs then hire sales people, who go out with bicycles and pushcarts and wheelbarrows to sell the product. There are now some 3,000 of these centers employing about 15,000 people in Africa. In Tanzania and Uganda, they represent 90 percent of Coke’s sales.

Coca Cola: The story of the world leading brand

Coca-Cola was invented in 1886 by a pharmacist John Pemberton. He fought in the Civil War, and at the end of the war he decided he wanted to invent something that would bring him commercial success.

Usually, everything he made failed in pharmacies. He invented many drugs, but none of them ever made any money. So, after a move to Atlanta, Pemberton decided to try his hand in the beverage market.

Coca-Cola was originally intended as a patent medicine.   Pemberton claimed Coca-Cola cured many diseases. Coke did not do so well in its first year. And to make matters worse, Pemberton died in August 1888, meaning he would never see the commercial success he had been seeking.

Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. The drink’s name refers to two of its original ingredients, which were kola nuts (a source of caffeine) and coca leaves. The current formula of Coca-Cola remains a trade secret, although a variety of reported recipes and experimental recreations have been published.

Cola syrup was sold as an over-the-counter dietary supplement for upset stomach. By the time of its 50th anniversary, the soft drink had reached the status of a national icon in the USA. In 1935, it was certified kosher by Atlanta Rabbi Tobias Geffen, after the company made minor changes in the sourcing of some ingredients.

Coca-Cola has been officially available in every country in the world except Cuba and North Korea.

 

Coca Cola: Better Education

The Coca-Cola Foundation First Generation Scholarship Program is helping first-generation students succeed in school. Coca Cola have done a philanthropy known as “Education On Wheels,” in which children are placed into a classroom that history is brought to life, giving them a very rich learning environment. They do different activities that really get the children thinking and force them to develop critical thinking methods.

Coca Cola: The man behind Coca Cola’s success

The master marketer, Asa Candler, grew Coca-Cola into a global giant by lavishing free samples on pharmacists and consumers, securing the earliest celebrity endorsements, and, yes, zealously guarding that secret formula.

The power of advertising is ubiquitous today, but Asa Candler was among the earliest entrepreneurs to aggressively use it.  Candler wasn’t an inventor; he didn’t come up with a great company name or even a distinctive logo. Rather his greatest achievement was as a marketer. When he purchased control of Coca-Cola, it was a fledging five-cent soda fountain drink that only sold about nine glasses a day in its first year on the market.

In addition to the coupons, Candler also decided to spread the word of Coca-Cola by plastering logos on calendars, posters, notebooks and bookmarks to reach customers on a large stage. It was one step in making Coca-Cola a national brand, rather than just a regional brand.

Under Candler’s watch, Coca-Cola’s advertising budget grew from $100,000 in 1901 to $1 million in 1911. Candler even contracted actress and singer Hilda Clark to be the face of Coca-Cola, initiating one of the first-ever celebrity endorsements. Coca-Cola was the first commercial sponsor of the Olympic games, at the 1928 games in Amsterdam, and has been an Olympics sponsor ever since.

Coca Cola: Franchise system

Asa Candler’s most significant business decision had nothing to do with branding Coca Cola. In 1899, two Tennessee lawyers, approached Candler and asked if he would let them bottle Coke. The drink was sold as a syrup that retailers would mix with soda water, but it wasn’t typical to drink cola on the go or bring it into the home. Candler decided to hand over the bottling rights for just a dollar, which he never collected, because he was content with maintaining the rights to the syrup.

This marked the beginning of what the company internally calls The Coca-Cola System, a franchise partnership with bottlers that allowed the brand to truly take off. Today, there are more than 250 independent bottlers around the world.

The Coca-Cola Company isn’t one giant company; it’s a system of small companies. This pattern helps it scale new products, new communications, new equipment, etc. Designing for this pattern is critical; when it wants to scale fast, it can.”

The Company operates a worldwide franchise system supplying syrups and concentrates to over 1,200 bottling operations, (there are more than 350 in the US alone!) which thus involves local companies and suppliers in the 200 countries in which Coca-Cola is sold.

The bottling companies distribute the world’s favorite brand using the most sophisticated technology and distribution networks available. The Company supports its international bottler network with sophisticated marketing program seeking to guarantee the Company’s brands are available where anyone is seeking refreshment. Coca-Cola’s bottling system is the largest and most widespread production and distribution network in the world.

 

Sometimes the inventor cannot be the marketer

Coca-Cola was invented in 1886 by a pharmacist John Pemberton. He fought in the Civil War, and at the end of the war he decided he wanted to invent something that would bring him commercial success.

Usually, everything he made failed in pharmacies. He invented many drugs, but none of them ever made any money. So, after a move to Atlanta, Pemberton decided to try his hand in the beverage market.

Coca-Cola was originally intended as a patent medicine.   Pemberton claimed Coca-Cola cured many diseases. Coke did not do so well in its first year. And to make matters worse, Pemberton died in August 1888, meaning he would never see the commercial success he had been seeking.

Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.

Ralph Lauren: When you really believe in yourself, others will follow.

After that I wanted to sell to Bloomingdale’s, which was the kingpin in New York. When I finally had the chance to show the buyer the ties, he said, “Ralph, I like the patterns—but you gotta make them a quarter of an inch narrower. And I want you to take your name off and put on Sutton East”—that was their private label. I said to the guy, “Gary, I’m dying to sell to Bloomingdale’s, but I’m closing my bag because I can’t take my name off. And I can’t make the tie a quarter of an inch narrower.”

Later that day after I left Bloomingdale’s, I told some colleagues what had happened. They said, “Ralph, who cares if you have to change your tie?” I said, “No, no—I’m not going to do it,” and I continued to sell to other stores. Six months later, Bloomingdale’s called me again. “Listen,” the buyer said, “we’re gonna put in a whole rack and case of your ties!”

Ralph Lauren: Follow your dream

Oprah: Was it always your dream to create this empire?

Ralph: I didn’t have a vision as in, This is where I’m going. I had a vision as in, “This is what I love to do.” The ties, as simple as they were, looked very different from other ties. They were wide and unusual. I never said to myself, “I’m going to be the greatest.” I just wanted to do my own thing. I’d worked for a tie company, and I said, “Can we do this kind of tie? I think we could sell them in New York.” This older guy who ran the company said, “No—the world is not ready for Ralph Lauren.” That was a big statement to say to a 26-year-old kid. The guy laughed at the idea of doing your own thing. I left there and started out of a drawer in the Empire State Building. I used to go out and find rags and make them into ties, then I’d carry them to stores and sell them. People started saying, “More—we want more.” That was so exciting for me. A guy from Neiman Marcus came to my office one day and said, “Let me look at your ties. I’ve been seeing them around.” Then he said, “Would you send these to the main buyer?” At the time, I wasn’t big on flying—I had little kids, and I wasn’t that experienced in jetting all over the place. But I got my little rags together, got on a plane, and flew there, because I knew the buyer wouldn’t understand my ties unless I explained them to him in person. I came home with an order for 100 dozen! That was my first big success. I thought, “I can do this—I’m in business.

Bill Gates: have guts to approach things differently

I’m still trying to innovate in my 50s, but I have to say some of the new and different ways of looking at the world, you have to have a fairly blank mind where you’re willing to see things that are quite different. You often have to assume other breakthroughs. See that those are coming. In our case, knowing the miracle of the microprocessor and this Gordon Moore prediction of exponential improvement allowed us to not worry about the size or the memory or the speed, but just dream of almost infinite capacity and how could software take advantage of that. An innovator is probably a fanatic, somebody who loves what they do, works day and night may ignore normal things to some degree and therefore be viewed as a bit imbalanced. Certainly in my teens and 20s, I fit that model.